{"id":1126,"date":"2022-05-12T13:43:20","date_gmt":"2022-05-12T13:43:20","guid":{"rendered":"https:\/\/www.galagents.com\/blog\/?p=1126"},"modified":"2022-05-12T13:43:20","modified_gmt":"2022-05-12T13:43:20","slug":"the-short-guide-that-will-help-you-start-your-social-media-strategy","status":"publish","type":"post","link":"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/","title":{"rendered":"The short guide that will help you start your social media strategy"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Not so long ago, we published an article about &#8220;<\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/roadmap-you-need-overcome-fear-embracing-digital-\/\"><span style=\"font-weight: 400;\">the roadmap you\u00a0need to overcome the fear of embracing digital transformation<\/span><\/a><span style=\"font-weight: 400;\">.&#8221; After publishing it, we had the opportunity to speak with many of our clients and partners. Surprisingly, we found out that there&#8217;s still a misunderstanding regarding the digital world, especially on social media.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Some of the comments we got from small-medium tourism businesses were:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;We publish the same content on all the platforms, and we barely get likes.&#8221;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;I&#8217;m thinking of joining TikTok because it&#8217;s working for everyone.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;My young relative manages our social media channels because he understands it.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;I don&#8217;t know what to do or how to begin on social media.&#8221; and many more comments like this.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We know that social media is scary and misunderstood, but it&#8217;s vital for a business nowadays. Hopefully, if you keep reading, you maybe get some clues about what to do, how to start, or find the answers to your doubts.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">What&#8217;s social media, and what can it do for your business?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Social media is a computer-based technology that allows people to share ideas, opinions, and information via virtual networks and communities. Through them, people share personal information, documents, films, and images in real time using web-based software or mobile applications for smartphones or tablets. (<\/span><a href=\"https:\/\/www.investopedia.com\/terms\/s\/social-media.asp\"><span style=\"font-weight: 400;\">Investopedia.com<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1127\" src=\"https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/What-is-social-media-and-what-can-it-do-for-your-business-by-Galagents-1024x876.jpg\" alt=\"\" width=\"1024\" height=\"876\" srcset=\"https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/What-is-social-media-and-what-can-it-do-for-your-business-by-Galagents-1024x876.jpg 1024w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/What-is-social-media-and-what-can-it-do-for-your-business-by-Galagents-300x257.jpg 300w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/What-is-social-media-and-what-can-it-do-for-your-business-by-Galagents-768x657.jpg 768w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/What-is-social-media-and-what-can-it-do-for-your-business-by-Galagents-200x171.jpg 200w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/What-is-social-media-and-what-can-it-do-for-your-business-by-Galagents-400x342.jpg 400w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/What-is-social-media-and-what-can-it-do-for-your-business-by-Galagents-600x513.jpg 600w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/What-is-social-media-and-what-can-it-do-for-your-business-by-Galagents-800x684.jpg 800w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/What-is-social-media-and-what-can-it-do-for-your-business-by-Galagents.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">However, what began as an entertainment and virtual socializing option for people, became an essential platform for businesses to build and increase their <\/span><b>brand awareness<\/b><span style=\"font-weight: 400;\"> among the <\/span><b>potential buyers<\/b><span style=\"font-weight: 400;\"> they were looking for to <\/span><b>engage <\/b><span style=\"font-weight: 400;\">with the aim to <\/span><b>sell their products or services<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Later on, businesses found out that social media was a <\/span><b>valuable tool to measure their audiences&#8217; sentiment<\/b><span style=\"font-weight: 400;\"> for their brand while serving as an <\/span><b>online customer service channel<\/b><span style=\"font-weight: 400;\">. Moreover, after knowing their audience, what they like, where they live, and what triggered customers to buy their services, companies started to use social media for<\/span><b> advertising their products and services to specific targets<\/b><span style=\"font-weight: 400;\">. Finally, what caught the attention of decision makers were the possibilities of <\/span><b>tracking the performance of their social media strategies<\/b><span style=\"font-weight: 400;\"> and then being able to adjust it accordingly.\u00a0\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">What should you do first before jumping into a social media strategy?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Without a doubt, the first step you need to take is checking and analyzing what your competitors and leaders within the industry are sharing on their social media. In that way, you can identify:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which type of content is engaging within their community.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify the tone of their content: formal or easygoing, description or storyteller.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The type of interaction they get from their followers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who&#8217;s the kind of followers they have? Are they the same you&#8217;re looking to engage with your brand?\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This competitive analysis will help you reduce your learning curve by adapting to what your competitors and leaders in the industry are doing. Be open-minded and ready to try new things, but always give a twist to the essence of your brand to showcase who you are and what makes you unique and suitable for your audience.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It&#8217;s time to be SMART with your goals<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Have you ever heard about SMART goals? Probably you have, but if you don&#8217;t, this is what it means:\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Be <\/span><b>S<\/b><span style=\"font-weight: 400;\">pecific about what you&#8217;ll do or want to achieve.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase 1,000 followers on Instagram on the East coast of the USA.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Be <\/span><b>M<\/b><span style=\"font-weight: 400;\">easurable, so it must be trackable with data<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It&#8217;s easy to identify within the statistic of your profile<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Be <\/span><b>A<\/b><span style=\"font-weight: 400;\">chievable for you and within your control<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you expecting to have them through a posting calendar, or do you depend on referees from a third person?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Be <\/span><b>R<\/b><span style=\"font-weight: 400;\">ealistic by taking into consideration the work and actions that imply your goal<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can you get qualified followers that engage with your brand? Yes, you can, but not in one day or so.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Be <\/span><b>T<\/b><span style=\"font-weight: 400;\">ime-based by setting a deadline for achieving the goal considering all the previous aspects\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is it possible to increase your followers by 1000 in a specific location by setting a content calendar that showcases your job and benefits for the travelers you bring on with a deadline of 2-3 months?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Finally, an example of a social media goal would be:\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Increasing 1,000 followers between 25-34 yo on the East coast of the USA who like beach vacations in the next 3 months by posting once a day on Instagram.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1128\" src=\"https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/It-is-time-to-be-SMART-with-your-social-media-goals-1019x1024.jpg\" alt=\"\" width=\"1019\" height=\"1024\" srcset=\"https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/It-is-time-to-be-SMART-with-your-social-media-goals-1019x1024.jpg 1019w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/It-is-time-to-be-SMART-with-your-social-media-goals-300x300.jpg 300w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/It-is-time-to-be-SMART-with-your-social-media-goals-150x150.jpg 150w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/It-is-time-to-be-SMART-with-your-social-media-goals-768x772.jpg 768w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/It-is-time-to-be-SMART-with-your-social-media-goals-66x66.jpg 66w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/It-is-time-to-be-SMART-with-your-social-media-goals-200x201.jpg 200w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/It-is-time-to-be-SMART-with-your-social-media-goals-400x402.jpg 400w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/It-is-time-to-be-SMART-with-your-social-media-goals-600x603.jpg 600w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/It-is-time-to-be-SMART-with-your-social-media-goals-800x804.jpg 800w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/It-is-time-to-be-SMART-with-your-social-media-goals.jpg 1200w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><\/p>\n<p style=\"text-align: justify;\">\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Don&#8217;t forget these rules of thumb while posting<\/span><\/h2>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test and measure what works for you<\/b><span style=\"font-weight: 400;\">. There are no &#8220;formulas&#8221; applicable to everyone. You need to determine when and where your followers are willing to interact with you and identify the type of content relevant to them or what triggers them to take action.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be consistent<\/b><span style=\"font-weight: 400;\"> by constantly publishing, so your community is aware of your product or services, keeping your brand at the top of the mind of your audiences.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quality is always over quantity<\/b><span style=\"font-weight: 400;\">, so avoid publishing without a clear goal. You need to share valuable content with your audience. Solve people&#8217;s issues, answer their questions, and connect with their feelings.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Likes for likes are not the only actions you should care about, <\/b><span style=\"font-weight: 400;\">because nowadays, what really matters the most is what your followers think (comments), share because they consider it valuable, and save because it&#8217;s precious for them and want to check later.\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Remember, <\/span><b>the key to your social media success is focusing on your audiences&#8217; needs<\/b><span style=\"font-weight: 400;\"> instead of what you want to share. Connect the benefits you bring to them in an honest and approachable way.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A sneak peek of the social media platforms to help you find the best fit for your business<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Even though there are no magic formulas, the key is understanding your target audience, where they consume content, and how they interact with their valuable brands. Yet, find below a short overview of the social media channels, so you can identify which is more suitable at first sight. We recommend you dig more into each platform and let us know if you want us to talk about a specific one and its best practices.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><b>Facebook<\/b><span style=\"font-weight: 400;\"> is popular for\u00a0<\/span><a href=\"https:\/\/www.webfx.com\/social-media\/learn\/facebook-marketing-strategies\/\"><span style=\"font-weight: 400;\">sharing multiple types of content<\/span><\/a><span style=\"font-weight: 400;\">\u00a0with your prospects. From photos, such as trip experiences, to links to content to polls, you can create numerous types of content to engage and inform your audience about what you offer to them.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><b>Instagram<\/b><span style=\"font-weight: 400;\"> is famous for taking a\u00a0<\/span><a href=\"https:\/\/www.webfx.com\/blog\/social-media\/how-to-create-social-media-graphics\/\"><span style=\"font-weight: 400;\">visual approach<\/span><\/a><span style=\"font-weight: 400;\">\u00a0to your marketing. This channel focuses solely on sharing photos and videos to provide followers with insight into your company&#8217;s products or services. It&#8217;s also a handy way to create community, inspire them, and interact daily.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><b>Twitter<\/b><span style=\"font-weight: 400;\"> is positioned worldwide as a microblogging site to share brief blurbs about your business. Like Facebook, you may use material such as photographs, videos, and polls to engage prospects and familiarize them with your brand.<\/span><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><b>LinkedIn <\/b><span style=\"font-weight: 400;\">is the network to use if you want to create professional relationships. This platform allows you to connect with industry experts and enterprises in order to share helpful information about your business.<\/span><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><b>YouTube<\/b><span style=\"font-weight: 400;\"> is the video-based platform ideal for sharing useful material with your audience. You may give your customers the content they actively seek with videos ranging from how-to to experiences or FAQs.<\/span><\/p>\n<h2 style=\"text-align: center;\">\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1129\" src=\"https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/A-sneek-peak-of-the-social-media-platforms-1019x1024.jpg\" alt=\"\" width=\"1019\" height=\"1024\" srcset=\"https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/A-sneek-peak-of-the-social-media-platforms-1019x1024.jpg 1019w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/A-sneek-peak-of-the-social-media-platforms-300x300.jpg 300w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/A-sneek-peak-of-the-social-media-platforms-150x150.jpg 150w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/A-sneek-peak-of-the-social-media-platforms-768x772.jpg 768w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/A-sneek-peak-of-the-social-media-platforms-66x66.jpg 66w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/A-sneek-peak-of-the-social-media-platforms-200x201.jpg 200w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/A-sneek-peak-of-the-social-media-platforms-400x402.jpg 400w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/A-sneek-peak-of-the-social-media-platforms-600x603.jpg 600w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/A-sneek-peak-of-the-social-media-platforms-800x804.jpg 800w, https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/A-sneek-peak-of-the-social-media-platforms.jpg 1200w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Was this article valuable for you? If so, don&#8217;t hesitate to share it to help others afraid of jumping into the social media world.<\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Not so long ago, we published an article about &#8220;the roadmap you\u00a0need to overcome the fear of embracing digital transformation.&#8221; After publishing it, we had the opportunity to speak with many of our clients and partners. Surprisingly, we found out that there&#8217;s still a misunderstanding regarding the digital world, especially on social media.\u00a0 Some of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1130,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,13,56],"tags":[],"class_list":["post-1126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecuador-business","category-galapagos-news","category-travel-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The short guide that will help you start your social media strategy<\/title>\n<meta name=\"description\" content=\"We know that social media is scary and misunderstood, but it&#039;s vital for a business nowadays. if you keep reading, you maybe get some clues..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The short guide that will help you start your social media strategy\" \/>\n<meta property=\"og:description\" content=\"We know that social media is scary and misunderstood, but it&#039;s vital for a business nowadays. if you keep reading, you maybe get some clues..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Galaxy Expeditions Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/andres.paez.564813\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-12T13:43:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/The-short-guide-that-will-help-you-start-your-social-media-strategy-by-Galagents-Blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andres Paez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andres Paez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/\"},\"author\":{\"name\":\"Andres Paez\",\"@id\":\"https:\/\/galaxy.travel\/blog\/#\/schema\/person\/36d77565929cf6a03c20ec107d85c28a\"},\"headline\":\"The short guide that will help you start your social media strategy\",\"datePublished\":\"2022-05-12T13:43:20+00:00\",\"dateModified\":\"2022-05-12T13:43:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/\"},\"wordCount\":1245,\"publisher\":{\"@id\":\"https:\/\/galaxy.travel\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/The-short-guide-that-will-help-you-start-your-social-media-strategy-by-Galagents-Blog.jpg\",\"articleSection\":[\"Ecuador Business\",\"Galapagos News\",\"Travel Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/\",\"url\":\"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/\",\"name\":\"The short guide that will help you start your social media strategy\",\"isPartOf\":{\"@id\":\"https:\/\/galaxy.travel\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/The-short-guide-that-will-help-you-start-your-social-media-strategy-by-Galagents-Blog.jpg\",\"datePublished\":\"2022-05-12T13:43:20+00:00\",\"dateModified\":\"2022-05-12T13:43:20+00:00\",\"description\":\"We know that social media is scary and misunderstood, but it's vital for a business nowadays. if you keep reading, you maybe get some clues..\",\"breadcrumb\":{\"@id\":\"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/#primaryimage\",\"url\":\"https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/The-short-guide-that-will-help-you-start-your-social-media-strategy-by-Galagents-Blog.jpg\",\"contentUrl\":\"https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/The-short-guide-that-will-help-you-start-your-social-media-strategy-by-Galagents-Blog.jpg\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/galaxy.travel\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The short guide that will help you start your social media strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/galaxy.travel\/blog\/#website\",\"url\":\"https:\/\/galaxy.travel\/blog\/\",\"name\":\"Galaxy Expeditions Blog\",\"description\":\"Galaxy Expeditions - Tour Operator in South America\",\"publisher\":{\"@id\":\"https:\/\/galaxy.travel\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/galaxy.travel\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/galaxy.travel\/blog\/#organization\",\"name\":\"Galagents\",\"url\":\"https:\/\/galaxy.travel\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/galaxy.travel\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.galagents.com\/blog\/wp-content\/uploads\/2019\/10\/logo-galagents-cuadrado-300.png\",\"contentUrl\":\"https:\/\/www.galagents.com\/blog\/wp-content\/uploads\/2019\/10\/logo-galagents-cuadrado-300.png\",\"width\":300,\"height\":213,\"caption\":\"Galagents\"},\"image\":{\"@id\":\"https:\/\/galaxy.travel\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/galaxy.travel\/blog\/#\/schema\/person\/36d77565929cf6a03c20ec107d85c28a\",\"name\":\"Andres Paez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/galaxy.travel\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/27813727bf8332ac2cbd4b00c6e983b7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/27813727bf8332ac2cbd4b00c6e983b7?s=96&d=mm&r=g\",\"caption\":\"Andres Paez\"},\"description\":\"Andres is a traveler soul that dedicates his time to express and show the best of Ecuador and The Galapagos Islands to the world. With more than 10 years in the tourism field he gained experience learning about the the different cultures of this magnificent country.\",\"sameAs\":[\"http:\/\/www.galagents.com\",\"https:\/\/www.facebook.com\/andres.paez.564813\",\"https:\/\/www.linkedin.com\/in\/andres-paez-9b119670\/\"],\"url\":\"https:\/\/galaxy.travel\/blog\/author\/business1galagents-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The short guide that will help you start your social media strategy","description":"We know that social media is scary and misunderstood, but it's vital for a business nowadays. if you keep reading, you maybe get some clues..","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/","og_locale":"en_US","og_type":"article","og_title":"The short guide that will help you start your social media strategy","og_description":"We know that social media is scary and misunderstood, but it's vital for a business nowadays. if you keep reading, you maybe get some clues..","og_url":"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/","og_site_name":"Galaxy Expeditions Blog","article_author":"https:\/\/www.facebook.com\/andres.paez.564813","article_published_time":"2022-05-12T13:43:20+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/The-short-guide-that-will-help-you-start-your-social-media-strategy-by-Galagents-Blog.jpg","type":"image\/jpeg"}],"author":"Andres Paez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Andres Paez","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/#article","isPartOf":{"@id":"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/"},"author":{"name":"Andres Paez","@id":"https:\/\/galaxy.travel\/blog\/#\/schema\/person\/36d77565929cf6a03c20ec107d85c28a"},"headline":"The short guide that will help you start your social media strategy","datePublished":"2022-05-12T13:43:20+00:00","dateModified":"2022-05-12T13:43:20+00:00","mainEntityOfPage":{"@id":"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/"},"wordCount":1245,"publisher":{"@id":"https:\/\/galaxy.travel\/blog\/#organization"},"image":{"@id":"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/The-short-guide-that-will-help-you-start-your-social-media-strategy-by-Galagents-Blog.jpg","articleSection":["Ecuador Business","Galapagos News","Travel Trends"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/","url":"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/","name":"The short guide that will help you start your social media strategy","isPartOf":{"@id":"https:\/\/galaxy.travel\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/#primaryimage"},"image":{"@id":"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/The-short-guide-that-will-help-you-start-your-social-media-strategy-by-Galagents-Blog.jpg","datePublished":"2022-05-12T13:43:20+00:00","dateModified":"2022-05-12T13:43:20+00:00","description":"We know that social media is scary and misunderstood, but it's vital for a business nowadays. if you keep reading, you maybe get some clues..","breadcrumb":{"@id":"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/#primaryimage","url":"https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/The-short-guide-that-will-help-you-start-your-social-media-strategy-by-Galagents-Blog.jpg","contentUrl":"https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/05\/The-short-guide-that-will-help-you-start-your-social-media-strategy-by-Galagents-Blog.jpg","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/galaxy.travel\/blog\/the-short-guide-that-will-help-you-start-your-social-media-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/galaxy.travel\/blog\/"},{"@type":"ListItem","position":2,"name":"The short guide that will help you start your social media strategy"}]},{"@type":"WebSite","@id":"https:\/\/galaxy.travel\/blog\/#website","url":"https:\/\/galaxy.travel\/blog\/","name":"Galaxy Expeditions Blog","description":"Galaxy Expeditions - Tour Operator in South America","publisher":{"@id":"https:\/\/galaxy.travel\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/galaxy.travel\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/galaxy.travel\/blog\/#organization","name":"Galagents","url":"https:\/\/galaxy.travel\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/galaxy.travel\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.galagents.com\/blog\/wp-content\/uploads\/2019\/10\/logo-galagents-cuadrado-300.png","contentUrl":"https:\/\/www.galagents.com\/blog\/wp-content\/uploads\/2019\/10\/logo-galagents-cuadrado-300.png","width":300,"height":213,"caption":"Galagents"},"image":{"@id":"https:\/\/galaxy.travel\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/galaxy.travel\/blog\/#\/schema\/person\/36d77565929cf6a03c20ec107d85c28a","name":"Andres Paez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/galaxy.travel\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/27813727bf8332ac2cbd4b00c6e983b7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/27813727bf8332ac2cbd4b00c6e983b7?s=96&d=mm&r=g","caption":"Andres Paez"},"description":"Andres is a traveler soul that dedicates his time to express and show the best of Ecuador and The Galapagos Islands to the world. With more than 10 years in the tourism field he gained experience learning about the the different cultures of this magnificent country.","sameAs":["http:\/\/www.galagents.com","https:\/\/www.facebook.com\/andres.paez.564813","https:\/\/www.linkedin.com\/in\/andres-paez-9b119670\/"],"url":"https:\/\/galaxy.travel\/blog\/author\/business1galagents-com\/"}]}},"_links":{"self":[{"href":"https:\/\/galaxy.travel\/blog\/wp-json\/wp\/v2\/posts\/1126"}],"collection":[{"href":"https:\/\/galaxy.travel\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/galaxy.travel\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/galaxy.travel\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/galaxy.travel\/blog\/wp-json\/wp\/v2\/comments?post=1126"}],"version-history":[{"count":1,"href":"https:\/\/galaxy.travel\/blog\/wp-json\/wp\/v2\/posts\/1126\/revisions"}],"predecessor-version":[{"id":1131,"href":"https:\/\/galaxy.travel\/blog\/wp-json\/wp\/v2\/posts\/1126\/revisions\/1131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galaxy.travel\/blog\/wp-json\/wp\/v2\/media\/1130"}],"wp:attachment":[{"href":"https:\/\/galaxy.travel\/blog\/wp-json\/wp\/v2\/media?parent=1126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/galaxy.travel\/blog\/wp-json\/wp\/v2\/categories?post=1126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/galaxy.travel\/blog\/wp-json\/wp\/v2\/tags?post=1126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}