{"id":1188,"date":"2022-07-07T13:28:39","date_gmt":"2022-07-07T13:28:39","guid":{"rendered":"https:\/\/www.galagents.com\/blog\/?p=1188"},"modified":"2022-07-07T13:28:39","modified_gmt":"2022-07-07T13:28:39","slug":"are-micro-cations-the-best-option-for-the-summer-and-holiday-seasons","status":"publish","type":"post","link":"https:\/\/galaxy.travel\/blog\/are-micro-cations-the-best-option-for-the-summer-and-holiday-seasons\/","title":{"rendered":"Are micro-cations the best option for the summer and holiday seasons?"},"content":{"rendered":"

Micro-travel or <\/span>micro-cation appeared on the radar before the pandemic, mainly due to tight corporate holiday rules worldwide or a shortage of vacations<\/b>. Also, because of the economy and lack of spare money to invest in a long trip once a year. Nonetheless, <\/span>the global pandemic of 2020 awoke us and reframed our priorities<\/b> to live our lives and don\u2019t delay our needs, especially those that calm our craving for traveling, <\/span>rebounding this trend among travelers<\/b>.\u00a0\u00a0<\/span><\/p>\n

Thus, according to Allianz Partners USA’s 14th Annual Vacation Confidence Index, <\/span>a quarter of Americans will take “Multi Micro-Cations” this summer 2022<\/b> (<\/span>Cision PR Newswire<\/span><\/a>). But, what can this trend come across in travelers’ behavior nowadays? Let\u2019s find the answer soon in this article.\u00a0<\/span><\/p>\n

What\u2019s a micro-cation, and why is it a trend?<\/strong><\/p>\n

A <\/span>micro-cation is a leisure trip lasting no more than four nights<\/b>, traveling at least 100 miles (161 km) from home to better understand the places around us in a slower, safer, and less-frantic manner.<\/span><\/p>\n

As <\/span>Hyundai<\/span><\/a> states, <\/span>micro-cation is finding beauty along the way<\/b>, no matter how close your destination may be because what really matters are the memories we can create along the way.\u00a0<\/span><\/p>\n

According to <\/span>Allianz\u2019s report<\/span><\/a>, <\/span>micro-cations are becoming a trend among Millennials and Gen-Z travelers from 18-34 years old<\/b>. It also indicates that aside from the <\/span>53% of American travelers willing to take a micro-travel within 2022<\/b>, 23% of travelers expect to take more than two micro-cations this year. Indeed, <\/span>7 out of 10 American vacationers are planning at least a four-night trip<\/b>.\u00a0<\/span><\/p>\n

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Travelers spending behavior ranges from $606 per night for one night trip<\/b> to $323 per night on a four-night journey. Hence, the budget becomes lower as soon as the trip extends, with a limit of around $1,200 per micro-cation. Nonetheless, the desire to take multi micro-cations increases the annual budget for this type of trip.<\/span><\/p>\n

Multiple trips are a way to satisfy the desire for travel Americans have without spending lots of money and time at once.<\/b><\/p>\n

Why are micro-cations popular among under 40 travelers?<\/strong><\/p>\n

Micro-cations “are typically tacked on to a work trip<\/b>, a long weekend, destination weddings, reunion or similar” (<\/span>Staah.com<\/span><\/a>). Thus, this travel trend <\/span>fits perfectly with bleisure travelers (business + leisure travel) <\/b>up to their 40s looking for a stress buster in a few days.\u00a0<\/span><\/p>\n

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Micro-travels allow people to make the most of their paid leave<\/b>, especially during weekends, while incentivizing people to travel more often and to more places.<\/span><\/p>\n

Six steps to catch travelers\u2019 attention with micro-cations<\/span><\/h2>\n
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  1. Spread the message among your current clientele, especially during the holiday seasons, by highlighting the benefits they will get by taking a short getaway to selected destinations.<\/span><\/li>\n
  2. Prepare unique products and packages for the holidays and market them with plenty of time to connect with their travel sentiment.<\/span><\/li>\n
  3. Leverage loyalty programs to attract the attention of micro-cationers, with a particular focus on business travelers.<\/span><\/li>\n
  4. Offer them opportunities to recharge and rejuvenate through health and wellness facilities or retreats as the trip’s main goal or as an add-on.\u00a0<\/span>\n