![\"Digital](\"https:\/\/galaxy.travel\/blog\/wp-content\/uploads\/2022\/07\/digital-out-of-home-dooh-by-galagents.jpg\")
<\/p>\nTime flies as it happens with technology. We\u00b4re in the second half of 2022, and we need to prepare our businesses for what is becoming trending for 2023. The evolution of new techs and marketing tools is vital nowadays.<\/p>\n
Have you ever thought about buying the outfit an artist is wearing in a movie with one click? Or reserving a getaway to the destination we\u00b4re currently watching on a video?<\/p>\n
What about a hologram that catches your attention in a store that invites you to come in?<\/p>\n
These are just a small example of what is getting buzz in the business and marketing tech for 2023.<\/p>\n
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This tech asset is the evolution of what we were used to seeing on the street, like giant billboards or marquees that used to catch our attention when walking down the road. Yet, we live in a frenetic world where time is money, and our attention span is less than 8 seconds (less than a goldfish).<\/p>\n
Therefore, advertising evolved into a digital environment to show more dynamic and interactive content. In modern life, where a person receives around 3,000 to 6,000 advertising impacts, brands are fighting to get people\u2019s attention and be at the top of consumers’ minds.<\/p>\n
For doing so, LED and LCD screens are helpful to catch consumers\u2019 attention on the street, either on public transportation, in shopping centers, or business buildings. More recently, 3D billboards are becoming more common on the streets of the US and Asian countries. Thus, in 2023 this marketing tool will be possible through automized ads purchased online, on specific sites, and focusing on buyers’ profiles with possibilities to measure the ROI of ads campaigns.<\/p>\n
Check the following video for an example of Japan’s Nike Air Max 3D ad.<\/p>\n