{"id":1214,"date":"2022-07-28T13:56:28","date_gmt":"2022-07-28T13:56:28","guid":{"rendered":"https:\/\/www.galagents.com\/blog\/?p=1214"},"modified":"2022-10-13T18:16:30","modified_gmt":"2022-10-13T18:16:30","slug":"what-is-meta-tourism-and-how-can-it-benefit-the-travel-industry","status":"publish","type":"post","link":"https:\/\/galaxy.travel\/blog\/what-is-meta-tourism-and-how-can-it-benefit-the-travel-industry\/","title":{"rendered":"What is Meta-tourism, and how can it benefit the travel industry?"},"content":{"rendered":"

The metaverse’s first appearance in our world was in the 80s<\/strong>. Still, it was the announcement of Facebook to develop a metaverse that rocketed the online search of this term to understand this tech trend and identify if there are any business opportunities.<\/p>\n

However, aside from the question about what metaverse is, there is another one related to the tourism industry: the option to use the metaverse in tourism and if it will replace face-to-face trips<\/strong>. These and many other questions we\u2019ll be answering in this article.<\/p>\n

What is metaverse?<\/span><\/h2>\n

According to revfine.com<\/a>, metaverse refers to establishing social connections in a virtual world <\/strong>related to VR, AR, or video games. It also refers to creating avatars to communicate with others in a virtual world. Conectaturismo.com<\/a> claims that the metaverse does not intend to replace face-to-face travel.<\/p>\n

As TechnoHotel News<\/a> mentioned, the metaverse landed in our nowadays world thanks to the confluence of three factors<\/strong>:<\/p>\n

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  1. The evolution of new high tech<\/li>\n
  2. The evolution of marketing<\/li>\n
  3. The change in the social behavior of new generations<\/li>\n<\/ol>\n

    \"\"<\/p>\n

    Then, the metaverse can get the attention of young people who make decisions based on what they see on social media<\/strong>.<\/p>\n

    It\u2019s important to highlight that the metaverse is much more than virtual reality (VR)<\/strong> because it creates an interactive virtual world in which VR can be part, but not necessarily. In tourism, VR can be an outstanding possibility to facilitate the tourism offer within the metaverse.<\/p>\n

    Metaverse + Tourism = Metatourism<\/span><\/h2>\n

    The metaverse is becoming a trend in tourism mainly for its importance in improving communication and customer experience overall<\/strong>.<\/p>\n

    People\u2019s traveling needs and the restrictions we all faced due to the pandemic impulse the development of VR and AR technologies in the travel industry. Now, the metaverse can replace some ways of traveling physically without affecting the industry without replacing it.<\/p>\n

    \"\"<\/p>\n

    “Metaverse tourism and tourism technology are helping to change the relationship between businesses and their customers<\/strong> by bridging physical distances and offering new experiences. In particular, the metaverse concept provides opportunities to inspire customers and provide valuable insights that are likely to increase reserves.” (revfine.com)<\/p>\n

    Indeed, this year, the international travel trade show FITUR conducted a survey about metaverse and tourism, getting the following results:<\/p>\n